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Vibrant, 360-degree activation podiums organized by key brand ingredients will include Verbena, Almond and Shea Butter.
January 31, 2023
By: Lianna Albrizio
Associate Editor
L’Occitane Travel Retail has kicked off its Gift of Nature campaign with “Nature Positive” and immersive pop-up stores at the main A and Z terminals at Frankfurt Airport. The four-month campaign, which is being run ahead of Earth Day in April, will be rolled out in Europe, the Americas and APAC countries. The inspirational campaign marks the second chapter of the brand’s wildly successful “Nature Positive” campaign, which ran in 2022 with animated pop-up stores at key global airports ...
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